Most of us are familiar with the fundraising axiom, “an ask made by the right person at the right time, for the right gift amount and for the right reasons will be successful.” Of course, success only happens after the right amount of cultivation and relationship-building!
That personal visit, face-to-face visit over a cup of coffee in a relaxed setting, is a wonderful way to ask a donor for their gift of support. But sometimes you don’t have that luxury. If your donor is in California and you’re in New York, a personal telephone call can work just as well. Made by the right person, at the right time of day and for the right reason, that chat can be the next best thing to asking in person!
How’s your timing? In person or by phone, be sure to have the right person on your staff calling on donors at the right time, for the right reasons and asking for the right amount.
Have an interesting ‘timing’ story? A helpful tip? Email me. I’ll be glad to share them.
Happy fundraising,
Juddee Milito
