During a recent visit, a client told me that she had great results emailing tailor-made requests for year-end gifts for each file segment of her data base. She used short success stories in her email blasts asking constituents to remember them with a gift at year-end. She reaped $50,000 in 4-days with little expense to the organization!
Well, your year-end is almost here. And, the way the holidays fall, think about starting your staggered email ‘ask blasts’ around December 19 and finish up on December 30 or even December 31.
Have an interesting ‘email ask blast’ story? A helpful tip? Email me. I’ll be glad to share them.
Happy fundraising,
Juddee Milito
