Donors are familiar with monthly financial expenditures like housing and utilities. Most make it easy by paying on-line or with automatic deductions. Did you know there’s a growing trend toward monthly charitable giving? Called ‘regular giving’ or ‘sustained giving,’ monthly charitable gifts are increasing in popularity over traditional ‘annual giving,’ especially with the younger donors in your database.
Why pursue monthly gifts? Well, for the donor it’s more convenient and eliminates the need for annual ‘renewals.’ For your organization? Reduced costs associated with communications (print pieces, postage, and time on the phone) that are part of the annual giving package, and a developing, predictable source of revenue.
(A ‘tip of the hat’ to blackbaud for general content information.)
Have an interesting ‘monthly giving’ story? A helpful tip? Email me. I’ll be glad to share them.
Happy fundraising!
Juddee Milito, CFRE, President
J. Milito & Associates, Inc.
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