Displaying items by tag: Donor Appreciation

Sometimes it’s easy to get so caught up with ‘bringing in the money’ that extending an extra ‘thank you’ to donors is forgotten.

Telephone fundraising offers a great opportunity for organizations like yours to personally connect with donors at a time during the year when asking for a donation isn’t the main focus.

Need proof of the value of an extra ‘thank you’? It’s proven in the nonprofit world that you must thank a donor a minimum of six times to make them truly feel appreciated and valued!

Still doubting? One of my private school clients recently shared his sentiments about the twice/year ‘thank you’ calls we do on his school’s behalf:

“We feel our donors need to know how much we appreciate them and their support. We do not want to be viewed as an organization that only makes a phone call when it is time to ASK for more money. We also appreciate the feedback we receive from your callers and it helps us to build a ‘personality file’ for each of our donors, helping us to get to know each of them in a special way. In addition, we have heard many of our donors say, “No one has ever called me just to say ‘thank you’ and I am only a $25.00 a year donor.” And now, most of the time, when we contact that donor again, their gift is an increase from their prior donation.”

So, when was the last time you made a special effort to thank your donors? If you have success stories to share about your ‘thank you’ calls I hope you’ll share them here on my blog.

But, if you don’t have the in-house staff to pull off this valuable contact…call J. Milito & Associates! at (616) 453-8711