Displaying items by tag: communication

Most nonprofits have more multiple target audiences. Yet most groups use just one or two tried-and-true communication styles. But your donors have more savvy than that. They're used to receiving and responding to a variety of contact styles. Bottom line: one size doesn't fit all!

Younger audiences may lean toward email or tweets. Some older adults may like the personal touch of a phone call. Still others might prefer a direct mail piece with a remit envelope they can 'file' with their other planned financial responsibilities.

'Multi-channel fundraising' (per Steve MacLaughlin at Blackbaud) calls for tailoring not only your message but your communication style, as well, to reflect how the donor likes to receive information. It may take a bit more work and coordination on your end. But it can help you build stronger relationships with your various donor bases, show them you understand who they are and what they like, and help you reap more financial rewards.

Worry less about which communication approach gets the better return. Invest more time in learning what your donors like. A blend of styles will take you further down the road to success. Give it a try!

Have an interesting 'multi-channel' story? A helpful tip? Email me. I'll be glad to share them.

Happy fundraising!

Juddee Milito, CFRE, President
J. Milito & Associates, Inc.
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