Displaying items by tag: nonprofits

If your nonprofit closed its doors, would it be missed? If it disappeared what group would be in the best position to pick up and carry out your mission? If you can answer that question, then work to do better than them!

An interesting blog posting on 'What Would Steve Jobs Do at Your Nonprofit?' (The Agitator via Grizzard Agency) gives insight on what the late Steve Jobs would do if he were your CEO:

1. Paint a compelling vision for a better world and give donors relevant and concrete ways they can help achieve it.
2. Anticipate what your donors want and give it to them, including surprising them in positive ways with all the good that's getting done by your organization.
3. At every donor touch point, weave a compelling experience to pull them into the excitement and drama of how your organization is changing the world.
4. Make sure that your nonprofit delivers great value for every dollar donors contribute.

Pretty basic but dynamic and exciting, too! Are you 'wowing' your donors?

Have an interesting 'wow' story? A helpful tip? Email me. I'll be glad to share them.

Happy fundraising!

Juddee Milito, CFRE, President
J. Milito & Associates, Inc.
This e-mail address is being protected from spambots. You need JavaScript enabled to view it

Most nonprofits have more multiple target audiences. Yet most groups use just one or two tried-and-true communication styles. But your donors have more savvy than that. They're used to receiving and responding to a variety of contact styles. Bottom line: one size doesn't fit all!

Younger audiences may lean toward email or tweets. Some older adults may like the personal touch of a phone call. Still others might prefer a direct mail piece with a remit envelope they can 'file' with their other planned financial responsibilities.

'Multi-channel fundraising' (per Steve MacLaughlin at Blackbaud) calls for tailoring not only your message but your communication style, as well, to reflect how the donor likes to receive information. It may take a bit more work and coordination on your end. But it can help you build stronger relationships with your various donor bases, show them you understand who they are and what they like, and help you reap more financial rewards.

Worry less about which communication approach gets the better return. Invest more time in learning what your donors like. A blend of styles will take you further down the road to success. Give it a try!

Have an interesting 'multi-channel' story? A helpful tip? Email me. I'll be glad to share them.

Happy fundraising!

Juddee Milito, CFRE, President
J. Milito & Associates, Inc.
This e-mail address is being protected from spambots. You need JavaScript enabled to view it