“In good times and bad, we know that people give because you meet [their] needs, not because you have needs.”~ Kay Sprinkel Grace
Fundraising is about helping people connect their existing passion directly to your cause. It’s not about “convincing” them to give. It’s about helping them realize that they already care.
Most donors give from the heart. According to a research “if organizations want to raise money for a charitable cause, it is far better to appeal to the heart than to the head. Put another way, feelings, not analytical thinking, drive donations.”
Giving benefits donors’ health. Scientific studies show that “giving not only provides donors with a sense of purpose, but it also increases the amount of dopamine and serotonin in our brains—leading to increased happiness.”
So it is essential that your organization have simple, emotionally compelling messages that are regularly shared with donors and the community. A story that touches the heart and makes a person feel good, will most likely inspire giving. Donors remain generous donors when their hearts are full and happy.
While we know it is far easier and cheaper to raise money from your current donors, it’s also good to engage new friends, alumni, and family into the organization’s giving community.
These folks are called non-donors, or as I like to call them, “not yet donors”.
So what is the difference between donors and non-donors and how do you engage and support their giving relationship with your organization?
A donor is "a person who donates something, especially money to a fund or charity.” They have been “asked” in a way that touches their heart, prompting an affirmative response.
According to nonprofit guru Jeff Brooks:
“Nearly everyone you communicate with when you raise funds is squarely in the donor category. These people donate!
They're always free to say no to any request, but they operate under this "deal": If you go to them with a compelling, meaningful and relevant reason to give, and if they agree with you, trust you and the time is right for them, they give.
When you ask, you become part of the donor's world — a place where love, empathy and self-empowerment combine with generosity to make the world and the donor better.
I can't think of any other relationship in the wider marketing world where the "buyer" and the "seller" are so perfectly aligned or where so much good accrues to both sides.
This is utterly liberating. You don't have to tiptoe and apologize around donors. You can be bold and joyful, and that always leads to stronger fundraising.”
In other words, most all people are donors. They give, just not to your organization. They are your “not-yet-donors”.
So how do we engage these “not-yet-donors”?
How do we inspire the passion in the “not-yet-donor” that helps them realize they want to help the cause?
* * *
Connect with these not-yet-donors via direct mail, email, social media and special events and, yes, even telefundraising.
“Telefundraising remains one of the most effective means of communications when attempting to convert supporters to donors. The practice enables a dialogue between nonprofits and their perspective donors, which can lay the foundation for engaged activists and consistent support and engagement.” (Gabe Raff)
Contact J. Milito & Associates today for help connecting you with your not-yet-donors.
You’ll be glad you did!
Do you hear the clock ticking?
If your fiscal year ends June 30, you have less than 120 days to meet your Annual Fund Goal.
Are you going to meet your goal?
Your leadership is counting on you…..to meet your goal.
Your students and their parents are counting on you….to have enough tuition assistance funds to keep tuition affordable and accessible.
Your valuable teachers are counting on you…..to provide funding for classroom resources and professional development.
So with 120 days to fiscal year end, what is your strategy for finishing strong so your school or organization can continue its mission and strong tradition as you close out this year?
Here are 4 simple things you should be doing right now to help you meet your goal . . .
It can all be done and we can help. We have an easy 5-step process for conducting a successful phone-a-thon for your school and the good news is that there’s still time!
The clock is ticking……..5 Steps to a Successful Phone-a-thon
During this season of love and romance we are reminded just how important it is for us to demonstrate our love and appreciation for our donors. And oh so important, to not just show our love during the Valentine’s season, but also throughout the year. Make Valentine’s Day every day for your donors.
The reality is, that if you don’t make your donors feel good about their experience of giving to your organization, they’ll will most certainly move on to another equally deserving but more attentive organization.
In a 2006 study, Jorge Moll and colleagues at the National Institutes of Health found that when people give to charities, it activates regions of the brain associated with pleasure, social connection, and trust, creating a “warm glow” effect. Scientists also believe that altruistic behavior releases endorphins in the brain, producing the positive feeling known as the “helper’s high.”
Your organization is responsible for keeping that “warm glow” alive in your donors.
And remember . . . all of your donors, the $25 donor and the $5,000 donor, deserve your LOVE . . . .
Do you love your donors? Do they feel the love?
Contact J. Milito & Associates today. We can help you show your donors the "Love" they deserve.
4 Things Your Organization Must Do in 2015.
Wow, so hard to believe it is 2015. It seems like yesterday when we stressed about Y2K.
Where does the time go?
At the beginning of the New Year, many of us take time to reflect on the past year and resolve to make changes and try new things.
Others may unconsciously hit the “replay” button, because last year was “just fine”.
This year can be an important year for you and your organization. Waiting out there are a lot of surprises and joys. And some difficulties and disappointments also. It is up to you how successful and fulfilling 2015 can be for your organization.
Richard and Jeff in their Passionate Giving Blog share 4 things your organization must do to have a good 2015.
So ask yourself, does your plan for 2015 include pushing the “replay” button for more of the same? If you are satisfied with your 20% retention rate and the high cost of acquiring new donors, then keep doing that same-old, same old.
Or will you take what you have learned and experienced last year and remember what your work is all about? Will you try new things? Take risks? Learn from your mistakes? Pick yourself up and try again?
The results will amaze you!
Let the team at J. Milito & Associates be part of your 2015 plan. Let us help you remind your donors that their giving does indeed make a difference!
“Education is not filling a pail but the lighting of a fire.” - William Butler Yeats
Welcome back to school!
This new school year represents new opportunities to “light the fire”.
“Light the fire” . . .
in your students – inspire emotional and spiritual growth.
in your staff and faculty – encourage mentoring and sharing of their wisdom and knowledge.
in your school community – highlight the positive impact on your students.
in your friends and donors – compel their hearts and souls to give.
Your families, friends and donors want you to ask them for a gift of support.
They need to give. They want to give.
You just have to ask them. You have to “light the fire” within them.
So, how can YOU “light the fire”?
“I have found that among its other benefits, giving liberates the soul of the giver.” – Maya Angelou
You ask your donors for money to pay for “X” – the new addition, a soccer field, technology, the “gap” between what it costs to educate and the tuition you collect.
Your donors give you money to pay for “X”. But to them, it is NOT about money. It is about helping, about changing the world, about making a difference.
“Your donors, like all people need to give. It’s about something outside of ourselves, and not about money.” Donors know it is good to give. They give with joy. Giving blesses the giver. When donors give, they confirm their deepest and truest feelings; their hearts guide their behavior. Giving transforms the donors’ lives and the lives of others. (R Perry & J. Schreifels)
To your donors, it is about educating students. It’s about creating future leaders. It’s about creating good Christian leaders and citizens.
As you plan your next fundraising appeal, ask the following questions:
“The best fundraising is simple and focused. It tells a fast, vivid, real-life story. It promises results and offers proof that those results will happen. It gives donors a ton of credit for making the results possible. It is a pleasurable, empowering, spirit-renewing experience for the donor.” (T. Ahern)
Let your fundraising tell your school’s story . . . where you have been; where you are; where you are going.
If you can “light the fire” in your donors; if you can elicit that emotional response, your friends and donors will give your school a gift of support.
Then you can say to your donor . . . . “Because of your gifts, we can teach tomorrow’s leaders. Because of you, great things happen. Thank you.”
Let J. Milito & Associates help you “light the fire” and transform the lives of your donors thereby blessing the lives of the children we serve.
Contact us today.
November 4th is an important date. It is Mid-Term Election Day across this great country of ours. It is the time when we can exercise our Constitutional right to vote.
The two months leading up to November 4th are even more important. During this time the campaigns will be in full swing with mailboxes and phones inundated with requests to support candidates and ballot proposals.
During this same time many of you will be kicking off or cleaning up your "Friends of Scouting" campaigns.
While these candidates and proposals may not be in direct competition with you for your donors, they will directly affect your ability to connect with your donors -- whether they open your mail, attend your events, or answer your calls.
This year, it is important that your fundraising “asks” occur before October 15th. October is the busiest fundraising month of the election cycle. Additionally, many United Ways have their black-out time during this period as well. You can begin fundraising again after the elections.
To be successful in your Fall 2014 fundraising efforts, there are a few things to keep you from getting lost in the election season shuffle:
By starting your Friends of Scouting campaigns in August and early September you can beat the crowds and keep your Council from getting lost in the election cycle shuffle.
J. Milito & Associates can help you reach out to your current and lapsed donors now! Our successful telephone fundraising services are being used by Boy Scout Councils from coast to coast.
“The positive results that we received from our campaign with J. Milito and Associates has helped us expand our efforts to help our organization with its mission.” – Dan Busby, Boy Scouts of America, Michigan Crossroads Council, Southern Shores Field Service Council
Is your data dirty?
The US Postal Service reports that approximately 48 million Americans move each year. This is about 17% of the adult population. So, if your database contains 15,000 records, potentially 2,500 constituents may have different addresses.
Data is the lifeblood of organizations. Yet it is something that all organizations seem to have a challenge updating and maintaining.
To maintain high data quality it is important to clean your data regularly. Regular cleaning will benefit your organization by lower marketing costs, increasing response rates, and improving donor engagement.
In other words, if you can no longer communicate with your donors because their contact data is no longer valid, then they will likely not be your donors anymore.
Ok, so how do I clean my data?
If you have a nonprofit bulk permit or claim other preferred mailing rates, the USPS requires that your mailing list be run through the National Change of Address (NCOA) processing within 90 days of the mailing.
In other words if you mail at least one time each year, you should run your list through NCOA. If you mail more frequently, then your data should be cleaned more frequently.
Even if your organization is moving away from mailing, you should still clean your data annually.
A CASS Summary Report is provided with the cleaned addresses. CASS (Coding Accuracy Support System) means your addresses have been checked for accuracy against the Postal Service’s database using an approved system.
And remember, update your database every time you receive a CASS.
And what about my phone numbers? Can I clean them too?
It is very likely that if your addresses are not regularly run through NCOA as required, your phone numbers will not be accurate either.
Running a phone append will not only clean out bad numbers, but can also help you find phone numbers that were missing from your donor records.
It is important to note that NCOA can only go back 48 months, so the longer you wait to clean your data, the less likely you are to have good addresses or phone numbers.
Let J. Milito & Associates help you clean your data, communicate with your donors, and increase donations to your organization.
Send your data to the cleaners today!
Hi folks, Judy Milito, J. MIlito and Associates. This morning I want to talk to you about the value of a thank you call. You know why a personal thank you call is important to your donors? It's because they don't receive a lot of them. I'm going to tell you a story. My alma mater, Grand Valley State University here in Allendale, Michigan, during the summer time will call me because I am a graduate, and just say thank you. It happens usually during the spring or summer. When that telephone call happens it really warms my heart. I love it because I receive so few thank you calls from all the organizations that I support. So let this be a lesson. I think thank you calls are a valuable and very important. Your donors love them. I'll give you a couple tips. I think thank you calls should be made to every single donor no matter the size of their gift.
Let me tell you a little story before I end. One of my clients has our call center do his personal thank you calls to all of his donors. He tells us year after year those donors that are called increase their gifts year after year. So the value of a thank you call is very important. Do it!
Thank you. Talk to you soon.
Juddee Milito, CFRE, President
J. Milito & Associates, Inc.
Hi. Juddee Milito with J. Milito and Associates. Our company does telephone fundraising for a number of organizations in the U.S., mostly in the Midwest.
I want to talk to you about the importance of an outbound telephone fundraising phone-a-thon. It's so important to follow up on your "lybunts" and your "sybunts" and your NON donors. Lybunt is an industry term that relates to donors that gave 'last year but not yet this year.' They are your most prized donors. You do not want them to lapse away year after year. It's too hard to bring them back and too expensive to bring them back.
Okay, what's a sybunt? This term refers to someone who gives 'some years but not yet this year;' and everybody knows what a NON donor is. Now, the importance of a phone-a-thon using an outbound telephone fundraising company like ours is that we can call those lybunt and those sybunt donors, ask and renew and upgrade their gift of support, and take you UP over your fundraising goal.
Sometimes it's hard for your volunteers or students or friends, who have every good intention, to come into your organization and make those phone calls. They just can't make the ask. And you can't really afford to let these special donors lapse away.
During your phone-a-thon you have to make sure you plan the calls to follow the direct mail solicitation that you'll be doing. If you're sending out a full blown direct mail solicitation package with a brochure and a pledge card and a remit envelope then we suggest that calls begin four weeks after that solicitation lands in the household. If you are just doing a little e-blast, postcard or website notification, then those phone calls can happen right away...even the day after the postcard hits the mailbox.
So, plan your strategy, including your phone-a-thons and give us a call. We're happy to do the telephone fundraising for you, contacting your lybunts and sybunts and NONdonors this year. Thanks for reading!
Juddee Milito, CFRE, President
J. Milito & Associates, Inc.
Hi, again. Juddee Milito with J. Milito and Associates here in Grand Rapids, Michigan. Our company does telephone fundraising for nonprofit organizations throughout the Midwest.
Today's topic is about the mechanics of a good direct mail solicitation letter. I've talked about this before, but it's important that you understand and know what's good and what doesn't work.
Most important is to plan your strategy and mail your direct mail solicitation on time. Spell my name right when you are sending me a direct mail piece, asking for a gift, especially if I'm the person who writes the check! And if my nickname is different from my salutation, use that in the body of the letter to personalize your message. Tell me a story. Tug at my heartstrings. Thank me for my last gift of support and tell me what it was. Then...Ask for a gift – whether it's a percentage over last year's gift or a gift string, make the ask! And, don't forget the P.S. Be sure there's a call to action at the end of the letter.
Thanks so much!
Juddee Milito, CFRE, President
J. Milito & Associates, Inc.