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Thursday, 05 March 2015 00:00

The Clock is Ticking . . . 4 Steps to Meeting Your Fundraising Goal

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Do you hear the clock ticking?

If your fiscal year ends June 30, you have less than 120 days to meet your Annual Fund Goal.

Are you going to meet your goal?

Your leadership is counting on you… meet your goal.

Your students and their parents are counting on you….to have enough tuition assistance funds to keep tuition affordable and accessible.

Your valuable teachers are counting on you… provide funding for classroom resources and professional development.

So with 120 days to fiscal year end, what is your strategy for finishing strong so your school or organization can continue its mission and strong tradition as you close out this year?

Here are 4 simple things you should be doing right now to help you meet your goal . . .

  1. Identify an “angel”, a benefactor who will provide a “Matching Gift Challenge.” Leveraging a larger gift is a great way to inspire your donors and supporters to give a gift of support.
  2. Put the finishing touches on your final (spring) direct mail appeal of the year and mail very soon to your lapsed donors who have not given you a gift yet this fiscal year. Make sure your message inspires your donors to give. Make it short and sweet and remember: Thank your awesome donors and let them know how they are needed to help reach your goal – “Our current and future students are counting on you to help us reach our goal and put us over the top!”
  3. Use all your social media, publications, postcards, year-end events and eblasts your powerful message to everyone else who is connected with your school.
  4. Follow up the letter and eblasts with a phone-a-thon to personally reach out and reconnect with your lapsed donors to ask for that gift of support.

It can all be done and we can help. We have an easy 5-step process for conducting a successful phone-a-thon for your school and the good news is that there’s still time!

The clock is ticking……..5 Steps to a Successful Phone-a-thon

Read 4086 times Last modified on Friday, 06 March 2015 09:34
Janice Fonger

Janice Fonger, is SVP and general manager with J. Milito & Associates a direct response fundraising company. Janice has spent more than thirty years in the nonprofit sector. She has been on the front line, in the development office, in the board room and in the executive director’s chair. She knows organizational operations, board and committee oversight, marketing, finance, program delivery and fundraising in small nonprofits. She rose to the many challenges including creating new annual fundraising strategies, building an endowment during a recession, securing and maintaining needed public and private grant funding, as well as caring for and nurturing donor relationships. She has served on numerous nonprofit boards and is past president of the Association of Fundraising Professionals West Michigan Chapter.