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Tuesday, 11 April 2017 15:37

Major Donors Make the Splash, Monthly Donors Create the Pool!

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J. Milito & Associates & AFP West Michigan Present J. Milito & Associates & AFP West Michigan Present

So many of us worry about how to generate major gifts. We forget about the tremendous little nuggets already in the database. Many more small donors than large ones, right?

Did you know that 100 monthly donors are worth an average of $24,000 a year? That they’ll stay with you for at least 5 to 7 years and often even longer? That they’re 7 times more likely to leave you in their will? That’s very powerful, isn’t it?

If you are considering a monthly giving program or if you’re looking to grow your current program further, this session is for you!

Join us to learn what’s involved in growing your monthly donor program, so you can ensure that monthly donors will provide sustainable revenue for many years to come.

Presented by Erica Waasdorp, President at A Direct Solution and author of "Monthly Giving.  The Sleeping Giant." 

As a result of this workshop, participants will understand who and what monthly donors are, learn how to implement a monthly giving program as part of the overall communication strategy, know the tremendous impact on sustainable and unrestricted revenue by converting small donors to give monthly, and come away with real life examples and case studies on how best to start asking donors to join your monthly donor program by using tools and media you already have in place.

Registration Fee:

 $25      Current J. Milito & Associates Customers

 $25      Students

 $50      AFP Members

 $75      Not-Yet Members or Customers

 

Register here by May 31, 2017 

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Read 3559 times Last modified on Wednesday, 12 April 2017 10:58
Janice Fonger

Janice Fonger, is SVP and general manager with J. Milito & Associates a direct response fundraising company. Janice has spent more than thirty years in the nonprofit sector. She has been on the front line, in the development office, in the board room and in the executive director’s chair. She knows organizational operations, board and committee oversight, marketing, finance, program delivery and fundraising in small nonprofits. She rose to the many challenges including creating new annual fundraising strategies, building an endowment during a recession, securing and maintaining needed public and private grant funding, as well as caring for and nurturing donor relationships. She has served on numerous nonprofit boards and is past president of the Association of Fundraising Professionals West Michigan Chapter.