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Monday, 05 April 2021 10:41

3 Easy Ways to Improve Your Fundraising in 2021

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With all that the past year has heaped on us, Spring is a welcomed sight.

The trees are budding and blooming. The birds are singing. Ducklings are making their first appearance. And much needed rain is falling outside my window.

Renewal. Rebirth. Recharge.

A perfect time of the year to seize the opportunities for improvement and growth. Improvement and growth within our organizations.

Let’s take what we’ve learned in the past, what is in our rearview mirror, to steer our organizations forward. To serve more.  To do more good!

In the words of Henry Ford, “If you always do what you’ve always done, you’ll always get what you’ve always got.”

Here we are in April 2021 in the midst of Spring. In the season of renewal and rebirth. Let’s take advantage of this opportunity to provide greater service to those who need us the most.

Ok, so may be saying to yourself:

“We did ok last year. It was difficult, but we raised the money we needed to do what we needed to do.”

“We’re spread pretty thin already, there’s not much more we can do.”

Or, “Where do we even start?”

The good news is, “You Are Not Alone.”

Organizations across the country are struggling to secure enough resources to meet their mission need. Many organizations are not consistently planning and measurement. Staff turnover remains high. Organizations focus more energy on donor acquisition than retaining existing donors.

Intentional or not, these issues, these struggles, keep us stuck. Keeps us doing the same things year in and year out, while hoping for different results.  

As miserable as 2020 was, it did afford us with opportunities to change, to do new things, and to do different things. 

On April 20th, J. Milito & Associates is hosting a discussion “3 Ways to Improve Your Fundraising in 2021”.  Even though 2020 may have derailed many of our best laid plans, opportunity awaits.  Join the discussion as we explore 3 easy ways you can improve your fundraising this year! We will review data from several sources and explore organizational challenges, fundraising strategy, and technology trends.

And best of all, participants will receive concrete examples, useful tips and easy strategies that they can immediately put in place. Some freebies and a bit of coaching along the way.  So, don’t miss out on this opportunity. Register today. 

Take the first step.  Welcome the season of rebirth and renewal.  Commit to growth and improvement. 

Do this . . . for those you serve.

Read 128 times Last modified on Monday, 05 April 2021 16:05
Janice Fonger

Janice Fonger, is SVP and general manager with J. Milito & Associates a direct response fundraising company. Janice has spent more than thirty years in the nonprofit sector. She has been on the front line, in the development office, in the board room and in the executive director’s chair. She knows organizational operations, board and committee oversight, marketing, finance, program delivery and fundraising in small nonprofits. She rose to the many challenges including creating new annual fundraising strategies, building an endowment during a recession, securing and maintaining needed public and private grant funding, as well as caring for and nurturing donor relationships. She has served on numerous nonprofit boards and is past president of the Association of Fundraising Professionals West Michigan Chapter.