Custom Fundraising Services

So, you’re now offering donors an option to give monthly. Fantastic!

How’s that going?

Did you know . . . with a few tweaks and targeted strategy, you can grow your monthly giving program to provide a reliable source of revenue to sustain your organization long-term?

The average retention rate for monthly donors is 70%. So the average attrition rate is 30%.

The average retention rate for first time donors is about 40%. The average attrition rate is 60%.

"Donor attrition is the equivalent of termites eating away at your home. Many home owners are unaware that the support system of their flooring is being destroyed."

If you do these simple things, you’ll boost your overall retention rates and reduce the risk of “termites” eating away at your foundation. Fewer lost donors (“termites”) mean more revenue for your mission and ministry.

 And a well thought out and organized monthly giving program will keep your organization free from the pesky termites. *

 Monthly Giving is a win/win for the donor and your organization because . . .

©    Donors give more overall

©     You are helping to build stronger relationships with your donors

©     Donor Retention increases and “termites” (attrition) decreases

©     Monthly Donors have a higher likelihood of becoming major and legacy donors

©     There is now ongoing, reliable, and predictable revenue to support your life-changing mission.

©     Fundraising costs are lower overall

So, how can you grow your Monthly Giving program?

#1        Shower Donors with Gratitude and Appreciation

Making donors feel truly appreciated is what can separate you from the average nonprofit.” ~ Jay Love, Bloomerang

Mail your thank you letter within 48 hours of receiving the initial gift. The letter should be personalized to that donor and make the donor feel truly appreciated. And remember: “A receipt is not a Thank You.”

No need to send form letters every month after you’ve processed the payment. Send the receipt at year end.

A thank you call is a must for ALL donors. Recruit your ED, Board, and staff to make those calls. All gifts of all sizes matter and should be acknowledged with a phone call. Many legacy givers started out as small one-time donors.

Thank your donors often and sincerely. Remind them that they’re part of an important cause.

When people give to charities, it activates regions in the brain associated with pleasure, social connection, and trust; creating a ‘warm glow’ effect.” ~ 2006 Nat’l Institutes of Health

After all, your organization is responsible for keeping the ‘warm glow’ alive in your donors for years to come.

 #2        Communicate Regularly

Your organization should communicate with the donor regularly. Communication is so much more than just “asking” and receipting. It is about a well-planned year-long effort to inform and engage your donor in the good work their gift made possible.

Not all donors are the same, so make sure your communications are tailored to fit the donors in your monthly giving program. And communications to the exclusive Monthly Giving Club, will make your donors feel even more special.

Your job is to communicate enough, so that donors feel good (‘warm glow’) every single month they give.

Communications should

©     Demonstrate the impact of the donor’s gift,

©     Show donors how their monthly gift makes a difference,

©     Celebrate serving constituents more efficiently and even serving more constituents, and

©     Provide opportunities for donor input and feedback.

 #3        Offer Additional Giving Opportunities

Just because you now have a Monthly Donor, don’t stop asking for additional gifts of support. Monthly donors are loyal and if inspired they will give again and in other ways.

Give them opportunities to:

©     Upgrade their monthly gift at least annually

©     Support special initiatives

©     Give to capital campaigns

©     Give a one-time gift at year end

Always the best way to find out if your monthly donors are amenable to additional giving opportunities is to ask. Not ask for the gift, but rather ask them “are there other ways you would like to support the mission”. Engaged donors will likely welcome additional opportunities to support their beloved cause.

 

So take your current monthly giving opportunities, tweak them a bit, and watch the revenue stream in for your life-changing mission and ministry.

 

*If you are interested in a complimentary assessment of your monthly giving program, contact This email address is being protected from spambots. You need JavaScript enabled to view it.. You’ll be glad you did!

Published in Blog
Monday, 28 January 2019 12:48

Does Your Organization Have Termites?

As we start the new year, many organizations are looking at their year end results to see if they made their "goal".

What that means for many of you is, "did we raise more money than last year", or "did we hit our $$$ goal". Hitting your financial target is good; very very good. It means that you can keep doing more amazing life-changing work on behalf of those you serve.

But did you know . . . termites are keeping you from doing even more life-changing working?

A recent article "Attrition is Your Enemy" by Panas, Linzy & Partners drives home a very important point about what happens when we ignore donor attrition.

Donor attrition is the number of donors who gave last year (or some year) and who don't give again.

The average donor attrition rate ranges from 40-60% (or more).

That means that every year you will lose at least 40% of your donors . . . and the revenue they bring to your organization.

Let's say your organization brought in 1,000 new donors last year. If your attrition rate is 40%, only 78 of those donors will still be with you in 5 years.

Think about how much lost revenue that is. Think about how much less goes to your mission and those you serve.

"Donor attrition is the equivalent of termites eating away at your home. Many home owners are unaware that the support system of their flooring is being destroyed."

How many of you are slowly losing the foundation of your organizations due to termites . . . donor attrition?

"It costs 4 1/2 times as much in staff, time, and resources to secure a new donor as it does to keep one who has already shown he loves you."

Remember, getting the first gift is the easy part. Getting the second, third and subsequent gifts, is where your job really begins. This is where you do your magic to keep the termites away.

This is where you shower your donors with gratitude. This is where you let them know that you couldn't do it without them.

Don't neglect your donors. Don't be afraid to talk to them. Share the impact. Share the joy.

Send the termites packing.

 

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 Did you know . . . . many nonprofits saw December income drop by as much as 25%?

We can speculate on the reasons, but that doesn't change the results.

Did you experience a similar shortfall? 

Are you worried about the termites eating away at the foundation of your organization? 

If so, J. Milito & Associates can prepare a custom analysis and plan as a solution to your year-end shortfall.

The plan includes:

  • Fundraising Fitness Test and Performance Report to assess donor retention and revenue gaps.
  • Recommended strategies to bring lapsed donors back; ask donors for monthly sustaining gifts; or acquire new donors from your pool of supporters and friends.
  • Recommended strategies for donor stewardship and gratitude.
  • Recommend strategies to avoid future shortfalls.

J. Milito & Associates can help you get 2019 off on the right foot and keep the termites away.

This email address is being protected from spambots. You need JavaScript enabled to view it.  today to schedule your analysis.  You'll be glad you did.

Published in Blog