Do you know your donors? Not as a group, but individually?
Do you know what motivates them? What inspires them? What turns them off?
The way to really get to know your donors and find out why they support your organization, is by asking them. Having "live" conversations. And listening.
Donor conversations are not just reserved for major donors. You should be having conversations with all donors -- your regular $25 donor, your monthly donor, your $500 mid-level donor, and everyone in between.
Want to learn more?
Join us for this valuable webinar with Erica Waasdorp of A Direct Solution & Janice Fonger of J. Milito & Associates on the power of conversation in fundraising.
You’ll learn why “live” conversation with your donors is the best way to learn who they are, why they support your organization, and how they wish to be engaged in the future.
By talking to your donors on the phone or in person, and truly listening to what they have to say, you will…
Erica and Janice will share tips and strategies to help you transform your donor relationships into lifelong connections.
So, talk to your donors today and raise more money tomorrow!
Be a part of the conversation.
Join us Tuesday, June 18th from 12:00 – 1:00 pm EST.
Seating is limited. Register today!
Susan donates $500 to your organization.
So, how do you acknowledge the gift and express gratitude to Susan?
Does your organization recognize Susan as a major donor? Or an average donor?
Susan considers this a "major" gift, the largest she gives to any organization.
Susan is what some might consider a “mid-level donor” – a donor stuck between the average and major donors.
And much of the time, those “mid-level” donors get lost, forgotten and neglected.
Susan and her fellow “mid-level” donors make up a larger percentage of overall regular giving than the average or major donors. And, they tend to give at above-average levels without much cultivation.
But imagine what Susan might be inspired to give with a little attention and gratitude.
If you can get Susan and other mid-level donors like her to renew their gifts, the likelihood of renewing them again goes up an average of 20% to 61%. (Fundraising Effectiveness Project).
How we keep “mid-level” donors like Susan engaged and generous is all about stewardship. They need our help. They need our guidance. They need our sincere gratitude.
The "mid-level" donor needs us to
If we do these things they will remain lifelong friends of your organization.
Because a good stewardship plan for your “mid-level” donors like Susan pays off in the long run.
Susan and other “mid-level” donors are most likely to become your future major donors, capital donors, and legacy donors.
Let J. Milito & Associates work with your organization to identify your current “mid-level” donors and create a stewardship plan that will result in success for your organization and all your Susan’s!