These days, there’s so much interest in new channels and the latest next “new shiny thing,” but did you know that there’s one medium you use everyday that has evolved tremendously over the past few years?
That medium (the one that you’re holding in your hand right now or the one that’s very nearby!) is the ultimate key to retaining your donors: it’s your phone!
Let’s face it. You will probably never reach 100 percent donor retention.
Even with the best segmented and most-personalized donor communications and stewardship, you will probably lose donors at some point. And by the way, if a donor has not given in two years, the likelihood that they will give again is about 2 percent.
That said, let’s take a look at some tips to increase the likelihood of a lapsed donor resuming their giving plan.
It’s important to understand why donors lapse in the first place, and then, it’s necessary to strategically nurture and encourage your lost donors to continue giving again.
. . . Read the rest of Juddee's story on the NCDC Catholic Fundraiser Blog